Founders' message

At Superlines, we are on a mission to give marketing teams full visibility into how they appear in AI Search, so they can unlock growth from this fast-growing channel.

We’ve seen the same challenge time and time again: making the right marketing decisions without wasting time or relying on guesswork. Now that consumers are turning to AI platforms like ChatGPT, Gemini, and Perplexity to find products and make decisions, most brands don’t know how they’re being represented or whether they’re being mentioned at all.

We believe AI Search visibility will become the most important metric for companies to track and improve. That is why we built Superlines.

Thank you for being part of the journey.

- Kimmo & Jere, Co-Founders
Picture of Jere and Kimmo, the co-founders of Superlines, in conference setting.
Credit: Mikko Perttunen / Markkinointiuutiset.fi
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About Us

Superlines was founded in Helsinki by marketers and technologists with a shared passion for data, automation, and AI. From the start, our goal has been to help companies succeed in the AI era by giving them control over how they appear in AI-generated search results.

We were among the first two teams in the Nordics to gain access to OpenAI’s GPT-3 in 2020, well before most realized how transformative AI would become. Since then, we’ve applied our deep experience in marketing, data, and AI to build internal agents, automate analysis, and develop intelligent tools that help teams make smarter decisions.

All of that knowledge has led to what Superlines is, the leading platform for AI Search Visibility. Today, we help top brands and agencies globally to optimize how they appear in platforms like ChatGPT, Gemini, and Perplexity. We are proud to be shaping the standards of Generative Engine Optimization (GEO) and helping companies measure and improve how AI represents them.

We are backed by investors and a venture fund with deep expertise in AI, marketing, and data. We also hold ourselves to a simple promise: deliver the most accurate data and the best user experience without cutting corners on quality or cost.

We are not here to follow trends. We are building them.

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Our Core Team

Behind Superlines is a group of passionate individuals with deep expertise in marketing, data, and AI. Over the past 15+ years, we’ve worked with some of the biggest brands in the Nordics, crafting solutions that turn data into action. Together, we’re committed to helping marketers achieve their goals without wasting time or resources.

Image of Jere Meriluoto, CEO.
Jere Meriluoto
Chief Executive Officer, Co-founder

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Dedicated to solving marketers’ biggest challenges and steering Superlines toward the future. Jere is driven by a passion for innovation, technology, and a clear vision to create solutions that simplify and advance modern marketing."

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"If you’re going to build, build what the best will use tomorrow."
Image of Kimmo Ihanus, CTO.
Kimmo Ihanus
Chief Technical Officer, Co-founder

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A technical visionary with over a decade of experience in AI, marketing, and data, Kimmo ensures Superlines stays at the cutting edge of innovation.

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"I've been obsessed with AI and algorithms my entire career. Marketing is one of the best fields to use AI: lots of data and complex problems, many of which are impossible for humans to solve."
Image of Hannes Jersenius, Head of Growth.
Hannes Jersenius
Head of Growth

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Marketing Tech and Data generalist with experience as Data Analyst, Product manager and Growth operations. Love using system thinking and simplification as principles to focus on what actually matters.

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"Everything should be made as simple as possible, but not simpler."
Image of Sari Sotkas, CMO.
Sari Sotkas
Chief Marketing Officer

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With experience as a CMO and CEO across industries, Sari brings a wealth of knowledge and a passion for helping organizations work smarter with the latest innovations.

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"I’ve used AI in marketing since 2009, back when it required data scientists and predefined logic. Today, we are witnessing the birth of a new marketing channel from AI chats that businesses need to capitalize on."